Build your scope. See a real number.
Every figure below comes from projects we have actually delivered. Select what you need and you will get an indicative range, a realistic timeline and a scope summary you can send straight to us on WhatsApp — without handing over your email address first.
1. What are we building?
Pick the primary deliverable. This anchors the estimate.
2. What else is in scope?
1 selectedEach of these is a real workstream with its own effort. Select all that apply.
3. Organisation scale
4. Timeline preference
5. Ongoing support
Optional. Month to month after an initial three-month term — we do not use long lock-ins.
Indicative investment
₹4,29,250
to ₹6,16,100
Excluding GST · fixed-price option available on defined scope
Timeline
~12 weeks
Support
₹9,500/mo
Your scope
- Corporate estate (20–60 pages)
- Technical + local SEO setup
Three things account for most of the variance
Nobody's project is average. These are the factors that reliably push an estimate up or down, and we assess all three during discovery.
How we price, plainly
Twenty years of doing this has taught us that hidden pricing costs both sides more than it protects either.
It is derived from the actual delivered cost of our own projects rather than from a formula someone invented, so the midpoint is a reasonable starting point for a project of that shape. What it cannot know is your integration count, the state of your existing data and how many stakeholders must approve — those three account for most of the variance, and we assess them in discovery. Treat the range as the conversation opener, not the quote.
Because the alternative wastes everybody's time. If your budget is ₹80,000 and a serious corporate estate starts at ₹2.4 lakh, both of us would rather know that before three meetings. Publishing ranges filters for fit and means the first call is about the problem rather than about whether we are in the right universe.
Discovery is always fixed price. After discovery we can usually offer a fixed price for the first release because the scope is genuinely known by then. Longer programmes run as a dedicated pod on a monthly rate with a quarterly roadmap, which is more honest than pretending an eighteen-month scope can be fixed. Every milestone has a demonstrable deliverable attached to its payment.
On fixed-price work we absorb overruns caused by our own estimation. We do not absorb scope added mid-project — that is quoted as a change with its own cost and timeline, in writing, before work starts. The two-week slice model keeps this visible: you see progress every fortnight, so a slip is apparent in week four rather than in month six.
Hosting and infrastructure, which for a marketing site is often under ₹2,000 a month and for a data platform can be substantial — we model it during architecture so there are no surprises. Domain renewal, roughly ₹900 a year. Any third-party licences, quoted separately and paid by you directly rather than marked up by us. And optionally an AMC, which the calculator includes.
Yes, and the "Phased" timeline option in the calculator reflects that. We sequence so each phase delivers standalone value rather than leaving you with half a system — the first release should be earning or saving before the second is commissioned. Several of our largest clients started with a ₹6 lakh first phase.
Occasionally, for products where we believe in the operator and the model, and always alongside a cash component rather than instead of one. It is not our default and we will be direct about whether a given idea interests us on those terms.
Included: discovery, architecture, design, build, testing, deployment, documentation, training and a hypercare period. Not included: third-party licences and subscriptions, cloud infrastructure consumption, paid stock photography, content you ask us to write outside the agreed scope, and travel beyond West Bengal. All of these are itemised in the proposal rather than discovered later.
Why the number is a range until we have talked
Software pricing in this market is opaque in a way that serves suppliers and not buyers, and the calculator above is our attempt to be less opaque than is customary. It will give you a genuine range in a couple of minutes. It cannot give you a fixed number, and any supplier who quotes one before understanding your integrations is either padding heavily to cover the unknown or is about to discover it and ask for more.
The variables that move a quote are rarely the ones clients expect. Page count matters far less than people assume; the design and build cost of pages fifteen through forty is a fraction of the first fourteen because the system already exists. What genuinely moves the number is integration with systems you already run, the state of the data you want migrated, how many people must approve decisions, and whether the requirement is understood or still being discovered.
Data migration is the most consistently underestimated line in this industry. Moving fifteen years of records out of an old system is not a technical task so much as an archaeological one — duplicate customers, three spellings of the same supplier, dates in four formats, and a field that was repurposed in 2019 without anyone recording it. We scope migration separately and honestly because pretending it is a small task is how projects overrun.
What we will not do is quote low to win the work and recover the difference through change requests. It is a well-established tactic in this market and clients recognise it by the third invoice. Our quotes are broken down by what each part buys so you can remove things rather than negotiate blindly, and we would genuinely rather build two-thirds of the scope properly than all of it badly.
What actually moves a quote
- Integrations with systems you already run — usually the largest single variable.
- The condition of the data being migrated, which is almost always worse than expected.
- How many people must approve, and how quickly they respond.
- Whether the requirement is settled or still being worked out during the build.
- Support expectations after launch, which should be priced openly rather than assumed.
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Enquiries now arrive with specifications already attached
Our previous website had a stock photograph and a paragraph about commitment to quality. It brought us nothing in four years. Sayak spent two days on our shop floor before drawing anything, and what they built lists our machine capacities, tolerance ranges and certifications in a way a purchasing officer can actually evaluate. The change was not in the number of enquiries so much as in their quality — people now call having already decided we can do the job, so the conversation starts at commercial terms.
They talked us out of half of what we asked for
We went in with a long list of features we were certain we needed. They built roughly half of it and explained clearly why the rest would be maintained forever and used by nobody. Six months on they were right about every item. The store is fast on phones, which matters because that is where almost all of our traffic comes from, and our team updates the catalogue ourselves without calling anyone.
Parallel running for a full month meant nobody had to trust it blind
Replacing a system a clinic depends on is frightening, and most vendors we spoke to proposed a weekend cutover. Sayak ran the new system alongside our registers for a full month and only switched once the numbers matched every day. Our front desk staff were part of the design rather than being trained at the end, which is why they actually use it. Report preparation that took a person most of a morning now takes minutes.
Send us the scope you just built.
We will come back with a written proposal including assumptions, exclusions and a fixed price where the scope allows one — usually within two working days.
Direct line
+91 70033 91355Mon–Sat · 9:30 AM – 7:30 PM IST · Sealdah, Kolkata